22 July 2012
Studio 3B_Video reflections A
Video source:
Giving packaging a new life
How it’s made: Packaging |||
The video of Giving packaging a new life give me a lesson of how the waste are recycled. The specify system is really new to me. Where I come from is a country which have a poor recycle system. The recycle sense and garbage sorting system is slowly builded up during these 20 years. People still feel not easy to do the basic cycling things in daily life.It is a shame that when I saw the video, I was admiring those German systems.
When I was at primary school, we had done some practicle research about the street garbage bins which aiming at sorting waste by recyclable and non-recyclable. It is funny that there were different sign 'system' used in one city: opposite colours, confusing signs, etc. 10 years later, they changed the sign, but the sorting thing is still work not so well. I cannot tell if there were problems on garbage bin design, or the elementary knowledge of sorting and recyling. There must be more things to do with the situation, especialy by better design.
From my sight, the packaging industry is a extremly developed industry. Sometimes I really can't tell if the product on my hand is only a cover of the product or the packaging is product itself. In the past maybe the packaging was more about function, from butter papper to bag to hold grains. Then it was more about graphics, which is still the most important part of the packaging. I was so envy that Japanese have the most beautiful and largest variaty of those shining pakcaging graphic design when I was a child. The better the graphic was, the higher the price is.
However, as I said before, the function is so developed to fit different consumers and serving conditions. Then the package become a part of the product. Porforming of the packaging becomes a very important part of using experience, while once apon the time, products were mostly 'naked'. It seems that nothing today do not have a packaging. Hence, there were so many packages to be produced in this mass-producing 'time'.
The video gives a picture of how 'mass' the daily products are, about material, big quantity, profile and so on. It is important that a designer considered about how 'green' the package is. I still cannot wipe away the idea that 'plastic does no good to the planet', for it is easy to fatigue to lower quality, change chamestry feture during usage, etc. But for we cannot live without plastic today, it must have a hopeful technique future to due with these 'green' things.
Resucing the diposal and make the life cycle longer may be a good direction of the new designs.
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