The film is a mixture about design and products someway.
I think it’s a good film for people who do not have the back ground of design, or for who have already gave a touch to design.
Compared with Helvitica which also directed by Gary Hustwit, the director did not dig deep enough to show us a clear thing about how and why.
I cannot say something bad when I saw those designers who I don’t like appeared in the film but I felt confused about some designers speaking.
Anyway it is a happy film.
I felt happy to see so many workshop, studio, office and home of famous designers. Obviously, we need a background to present the style and characteristic of a designer. So in the picture there are many tiny little things that show the detail of the designer’s life. However, when I concerned about the chairs appeared in the film, I thought most of them are beautiful but I won’t buy them, even if I have enough money.
One reason is that, I don’t like the style, or it appeared too many times on the magazine so I got bored. But what about those things those are called classical or antique? People still like them that are why fashion always goes back to decades ago.
However, for i am a beginner in ID, i also learned something from the film.
There is no summarize or same view point in the film. As it is called 'Objectified'. We took around and heard a buntch of idea and finally just think about it, but not simply learn followed someone. Though it is said that simple is better or less is more, the film show as a more complex angle of view. The word is complex and the way you design, the philosophy is various.
I saw designers being themselves even though there are somebody i don't like. The film is about being, but not about how to designer for human being.
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